Crossfit Honest: identity for a fitness community

Crossfit Honest is a gym based in the Netherlands. We worked with them extensively to develop a name and a visual identity that resonates with their audience; not fitness buffs, ordinary folks. The idea for the identity comes from a simple truth; you’ve got to want to be fit, to be fit. The identity suggests strength and passion, built on the foundation of the worldwide CrossFit community.

Principal Designer: Maxwell A. Davis
Design/Agency: StudioTBT
Client: Crossfit Honest, Year: 2015

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