Eclat: identity for a global activewear maker

The right gear makes it easier to start, and encourages throughout. Eclat is the leading athletic fabrics and apparel maker for some of the world’s most contemporary activewear and lifestyle brands. We worked with the 16,000 people strong company to rethink their visual communication strategy to focus on development; research, design, and technology. Finally, we introduced a new visual identity and logotype to signal a reliable and technology-led company.

Principal Designer: Maxwell A. Davis
Design/Agency: StudioTBT
Typeface: New Hero, Newlyn Foundry
Client: Eclat Textile Company, Year: 2017~

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