Qing Spa: visual identity for longevity
A symbol for longevity. Qing Spa is an upper middle class spa, based in Beijing. We developed an identity with them that both suggests treatment and longevity — part of the East Asian culture the ‘three friends of winter’; pine, bamboo and plum, are known to live throughout the winter unlike many other plants.
Principal Designer: Maxwell A. Davis
Client: Qing Spa, Year: 2014
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