Studio Gezhi: identity for a printing craftsman

Studio Gezhi (格志) is run by Mr. Wang, a well known local letterpress print craftsman. Most of his work comes through word of mouth or from existing contacts; from students to large companies. With such great reputation, Mr. Wang needed an identity to reflect his passion and his studio. The result is a logo that is easy to remember. A gesture of his kindness. The circles in the logo are the four main colours used in printing; CMYK. And the square printing plate smack in the middle.

Principal Designer: Maxwell A. Davis
Client: Studio Gezhi, Year: 2017

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