Studio Gezhi: identity for a printing craftsman

Studio Gezhi (格志) is run by Mr. Wang, a well known local letterpress print craftsman. Most of his work comes through word of mouth or from existing contacts; from students to large companies. With a great reputation of dilivering stellar print work, Mr. Wang needed an identity to reflect his passion, kindness, and studio. The circles in the logo are the four main colours used in printing; CMYK. And the square printing plate smack in the middle.

Principal Designer: Maxwell A. Davis
Client: Studio Gezhi, Year: 2017

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