The Guest House: identity for modest multinationals
The Guest House is an eight-bedroom guest house in Busan, South Korea. Most of their customers are multinationals in their 20s looking for a chic, clean, and affordable place to stay for a week or less. It only made sense to appeal to them. And as result, we developed a logo inspired by their much-loved house companion—the owner’s dog.
Principal Designer: Maxwell A. Davis
Client: The Guest House, Year: 2016
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